Child Marketing Is A Social Problem - 1345 Words

The video â€Å"consuming kids† throws greatly needed radiance on the deeds of an unrelenting multi-billion dollar advertising machine that sells junk food, bogus educational stuff, family cars and ferocious video games to children and their parents. Drawing on the approaches of health care scientists, children activitists and organizational insiders, the video concentrates on the volatile growth of child marketing. It achieves this through deregulation where the youth have now adopted the latest improvements in marketing especially in psychology and neuroscience (Vrany, 2017). This has seen American children transform into one of the most influential and lucrative customer demographics in the globe. The video reposes against the wholesale†¦show more content†¦As a matter of fact, the American Academy of Pediatrics discourages too much of screen media exposure for children. There is proof that extended and regular exposure to screen media may lead to reduced concentra tion among kids. The problem of social marketing is prevalent in developed countries where government and campaigners contest improved child advertising standards with companies arguing that this issues depend on individual and parental choices. Children start their consumer journey during their first years of existence which make them to definitely deserve immense concern as consumers during this period. Studies show that child marketing of today cannot be compared with that of the past (Shan,2010). Today, marketing by child psychologists is made feasible by improved technology. Many years back, companies were using less than hundred million dollars annually marketing to children. Currently, more than seventeen billion is being used in the marketing field of children (Keyway et al., 2001). In the documentary, stealth advertising is seen in an organization by the name GIA (Girls Intelligence Agency). The company uses product placement at sleep over parties. This proves that marketing to our young ones is ubiquitous, with various cash trapped academic institutions accepting sponsorship from organizations. This means that brand namesShow MoreRelatedWhat Are The Largest Problems That Plague America? Essay1383 Words   |  6 PagesWhat are the largest problems that plague America? Most would argue that issues such as mass hunger, climate change and poverty are the most prominent difficulties that the United States faces. While these things are important, and do have a great impact on the country, there is another large and often forgotten issue that faces America: childhood obesity. This nationwide problem is also directly harmful to the strength and conditioning industry. Physical education classes are failing to involveRead MoreThe Social Problems Of Children1652 Words à ‚  |  7 PagesIn 1983, companies spent $100 million marketing to kids. Today, they re spending nearly $17 billion annually. 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